Mustard
Mustard is a venture builder and investment firm that focuses on co-founding brands through storytelling. Its mission is to showcase the potential of narratives in creating and scaling brands, particularly aiming to establish the first global brands from Africa. Mustard operates as a "Venture Agency," collaborating with influential figures to leverage their stories and real-world activations, ultimately building movements and achieving significant returns. The firm employs narrative frameworks, such as the hero's journey, to assist founders, especially from Africa and frontier markets, in crafting compelling venture stories. Mustard critiques traditional models of venture building and emphasizes the importance of storytelling in branding. Its primary output is the "Reframed" podcast, which discusses various topics related to technology, branding, and culture, featuring insights from industry experts.
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- bymustard.com
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Overview
Mustard is a venture builder and investment firm that focuses on co-founding brands through storytelling. Its mission is to showcase the potential of narratives in creating and scaling brands, particularly aiming to establish the first global brands from Africa. Mustard operates as a "Venture Agency," collaborating with influential figures to leverage their stories and real-world activations, ultimately building movements and achieving significant returns.
The firm employs narrative frameworks, such as the hero's journey, to assist founders, especially from Africa and frontier markets, in crafting compelling venture stories. Mustard critiques traditional models of venture building and emphasizes the importance of storytelling in branding. Its primary output is the "Reframed" podcast, which discusses various topics related to technology, branding, and culture, featuring insights from industry experts.
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