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good peeps

Good Peeps is a hybrid venture capital and growth studio based in Los Angeles and New York City, specializing in incubating and scaling consumer packaged goods (CPG) brands. They offer a range of services including retail media strategy and digital shelf optimization.

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Overview

Good Peeps is a hybrid venture capital and growth studio founded by Shray Joshi, with locations in Los Angeles and New York City. The organization focuses on incubating and scaling consumer packaged goods (CPG) brands in both online and retail environments. They provide a comprehensive suite of services that includes retail media strategy, shopper marketing support, digital shelf optimization, and financial operations. The team at Good Peeps is dedicated to building brands through a combination of talent, capital, and execution, emphasizing the importance of performance data analysis and customer acquisition in their approach.

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