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Preference Capital Inc. is a venture capital firm based in Ontario, established to connect startups with funding opportunities between Toronto and Kitchener-Waterloo. The firm focuses on early and late-stage financing and manages a portfolio of six companies. They leverage a strong network across Peel, Halton, Wellington, and throughout Canada.
Preference Capital invests in early and late-stage financing across various sectors in Canada, providing equity, debt, and convertible debt financing. They also offer fractional CFO and COO services to enhance operational management and sales processes. Their investment strategy emphasizes helping businesses achieve customer traction, production, and profitability.
Notable portfolio companies include Adeptmind, which raised $6.2 million in Series A funding; Wombo, a Toronto startup that secured $6 million from investors including Ashton Kutcher; and Rocket Doctor, a digital health marketplace that raised $3.8 million in seed funding. Other investments include RVezy, which raised $19 million, Vetster, with $12.25 million CAD raised, and PartnerStack, which closed a $29 million Series B investment.
Submit through their form at preferencecap.com or email info@preferencecap.com with your deck.
Preference Capital often leads rounds, particularly in early-stage financing, where they can provide significant operational support alongside capital.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and traction after their initial funding.
Specific details about the fund size are not disclosed, but the firm actively invests in multiple sectors across Canada.
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