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JamJar Investments is an early-stage consumer venture capital firm based in Europe, founded by the team behind innocent drinks, which was sold to Coca-Cola in 2013 for over $700 million. The firm manages a portfolio of 10 companies and focuses on investments in the UK and Europe.
JamJar Investments primarily invests in early-stage consumer brands, targeting companies raising between £0.5 million and £5 million. They look for businesses with significant growth potential and aim for exits of £250 million or more, emphasizing strong teams and consumer resonance.
Notable portfolio companies include Deliveroo, a premium restaurant food delivery service; innocent, a fruit juice company sold to Coca-Cola; Wild, offering sustainable deodorants; and Tails, which specializes in personalized pet products.
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