The Founder's Guide to

7GC & Co

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Overview

7GC & Co is a boutique private investment manager and venture/growth investor founded in 2016 by Steffen Pauls and Jack Leeney. The firm is based in Luxembourg, with additional offices in Silicon Valley, New York, Germany, London, and Los Angeles. 7GC specializes in investing in growth-stage internet businesses that exhibit strong financial attributes and possess global potential, particularly within the US technology sector.

The firm manages approximately $400 million in assets under management (AUM) and has launched multiple funds, including 7GC Fund I, which raised $100 million, and 7GC Fund II, which has commitments targeting $150 million. 7GC's investment strategy emphasizes a private-equity style approach, focusing on Series B and later stage companies that demonstrate breakout traction in sectors such as consumer internet, enterprise software, AI, and digital infrastructure.

7GC's mission is to provide transatlantic support for companies aiming to expand into Europe, leveraging its extensive network to facilitate this growth. The firm has achieved notable milestones, including successful exits with companies like Hims & Hers and Jackpocket, showcasing its ability to identify and nurture high-potential startups.

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Frequently Asked Questions

What are 7GC's investment criteria?

7GC focuses on Series B and later stage investments, typically in companies that have demonstrated breakout traction in sectors such as consumer technology, SaaS, AI, fintech, healthcare, and marketplaces. The firm seeks to partner with visionary entrepreneurs who have innovative ideas and strong financial performance.

How can I pitch to 7GC?

Founders can pitch to 7GC through their contact page at 7gc.co/contact. It is advisable to include a clear overview of the business, traction metrics, and how the company aligns with 7GC's investment focus.

What makes 7GC different from other investors?

7GC differentiates itself by providing transatlantic support for US technology companies looking to expand into Europe. The firm applies a private-equity style to its growth investments, emphasizing strong financial attributes and disciplined pricing.

What is the typical check size for investments?

7GC typically invests between $5 million and $15 million per company, including follow-on investments. This allows the firm to support its portfolio companies through various stages of growth.

What is the geographic focus of 7GC?

7GC primarily focuses on investments in North America and Europe, with a strong emphasis on US technology companies that can leverage the firm's expertise for European expansion.

What is the decision timeline for investments?

The decision timeline for investments is not publicly disclosed, but 7GC operates on a rolling application cycle, allowing for ongoing engagement with potential portfolio companies.

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