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Traction

Traction is an organization focused on helping startups achieve Product-Market Fit through structured frameworks and experiential learning. It is backed by the team from Wednesday, a product engineering company with extensive startup experience.

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Overview

Traction is an incubator designed to assist startups in navigating the complex journey towards achieving Product-Market Fit (PMF). Founded by the team behind Wednesday, a product engineering company that has collaborated with over 50 startups, Traction leverages insights gained from both successful and unsuccessful ventures. The organization emphasizes the importance of decision-making frameworks and leadership alignment in the startup process. Through its programs, Traction provides founders with the tools and support necessary to enhance their product strategies and team dynamics, ultimately guiding them towards sustainable growth and success.

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