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JOBI Brands

JOBI Brands is a celebrity-backed venture studio based in New York City that focuses on creating and investing in consumer and retail startups. They leverage celebrity partnerships to efficiently launch brands across various sectors.

Recorded stages
Pre Seed, Seed
Focus sectors
Consumer, Logistics
Recorded regions
United States
JOBI Brands
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Online destinations

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Overview

JOBI Brands is a celebrity-backed brand venture studio founded to pair celebrities with consumer categories. The organization is based in New York City and focuses on creating and investing in consumer and retail startups. JOBI Brands aims to develop successful and trusted brands through a straightforward process, leveraging over 30 years of investment banking experience.

Focus

JOBI Brands invests in consumer and retail startups, particularly those that are ethically conscious and aim to elevate the consumer experience. The organization works with early-stage investments in various sectors, including technology, logistics, and consumer packaged goods (CPG).

Support

JOBI Brands offers mentorship, access to a network of industry experts, and investment support to help startups grow and succeed in the consumer and retail sectors.

Overlapping documented focus

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Stage and region classifications are shown as recorded. Broad labels such as “Global” and category-like stage labels may still need normalization.

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