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Greenfield New Venture Studio Fund

Greenfield New Venture Studio Fund is an alternative investment firm based in Holladay, Utah, focused on building software brands for vertical markets. It combines rigorous analysis with operational experience to deliver venture-like returns with growth equity-like risk profiles.

Founded
2023
Recorded stages
Seed, Series A, Series B, Growth Equity
Focus sectors
SaaS
Recorded regions
United States
Greenfield New Venture Studio Fund
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Overview

Greenfield New Venture Studio Fund is an alternative investment firm based in Holladay, Utah. The organization combines rigorous analysis and planning with decades of operational experience in vertical software companies. It aims to build software brands for use by companies in various vertical markets, focusing on disciplined capital application and minimizing risk while capturing opportunities in greenfield vertical SaaS markets.

Focus

Greenfield invests in vertical SaaS (Software as a Service) businesses, emphasizing a disciplined approach to capital application. The firm targets markets with strong product penetration and large adjacent total addressable markets (TAMs), focusing on clients with significant spending capabilities.

Overlapping documented focus

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