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Glossary

SAM

SAM is the portion of the total market a company can realistically serve with its current product, geography, segment, or business model.

Accurate as of Jun 4, 2026

Product Markets

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Related terms

All 185 terms
API-firstAPI-first is a product and engineering approach in which APIs are treated as primary, reusable product interfaces from the start rather than added after an application is already built.Data moatA data moat is a competitive advantage created by proprietary or privileged data that improves a product, model, workflow, or decision system in ways competitors cannot quickly copy.Feature vs. company“Feature vs. company” is a startup-evaluation question about whether a product is only a narrow capability or a wedge into a durable standalone business with a market, distribution model, monetization path, and defensibility.

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Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.