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Pivot

A pivot is a structured change in a startup's product, customer, market, business model, channel, technology, or growth strategy after evidence shows that the current path is not working well enough.

Accurate as of Aug 23, 2026

Startup CultureProduct Markets

Superscout maintains this definition in its canonical glossary record and shows uncertainty when meaning varies by context.

Sources and known limits

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Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.