Pivot
A pivot is a structured change in a startup's product, customer, market, business model, channel, technology, or growth strategy after evidence shows that the current path is not working well enough.
Accurate as of Aug 23, 2026
Startup CultureProduct Markets
Superscout maintains this definition in its canonical glossary record and shows uncertainty when meaning varies by context.
Sources and known limits
Last reviewed .
This definition does not yet carry a public source link.
Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.