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Glossary

Painkiller not vitamin

"Painkiller not vitamin" means a startup should solve a painful, urgent, high-priority customer problem rather than offering a mildly beneficial nice-to-have.

Accurate as of Jun 5, 2026

Startup Culture

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Related terms

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AcquihireAn acquihire is an acquisition or acquisition-like transaction in which the buyer's primary goal is to hire the target company's team rather than to acquire the target's operating business, revenue, customers, or standalone product.Agentic AIAgentic AI refers to AI systems that can pursue a goal by planning, making decisions, using tools, and executing multi-step workflows with some degree of independence.AI wrapperAn AI wrapper is a software product built on top of an existing AI model, model API, or foundation-model provider rather than by training or owning the core model itself.

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Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.