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Glossary

CAC payback

CAC payback estimates the time needed to earn back the sales and marketing cost of acquiring a customer from that customer's gross profit.

Accurate as of Jun 4, 2026

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ARRARR annualizes recurring subscription revenue so SaaS companies and investors can compare revenue scale and momentum.Burn multipleBurn multiple is a capital-efficiency metric that measures how much net cash a startup burns to generate each dollar of net new annual recurring revenue.Burn rateBurn rate is the pace at which a startup uses cash, usually measured monthly as gross burn or net burn.

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Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.