Build in public
Build in public means openly sharing the process of creating, launching, and growing a product or company while the work is still happening.
Accurate as of Jun 4, 2026
Startup CultureGrowth Gtm
Superscout maintains this definition in its canonical glossary record and shows uncertainty when meaning varies by context.
Sources and known limits
Last reviewed .
This definition does not yet carry a public source link.
Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.